“UK BETTING FOCUS” ANALYSES GROWTH OF SPORTS BETTING VERTICAL AMID INCREASING PLAYER ENGAGEMENT – European Gaming Industry News

“UK BETTING FOCUS” ANALYSES GROWTH OF SPORTS BETTING VERTICAL AMID INCREASING PLAYER ENGAGEMENT


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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has taken BtoBet’s sportsbook solution live within its Fusion™ platform, completing its iGaming offer with every product vertical.

The launch means that all of Pariplay’s partners globally can now integrate Aspire Global’s market-leading BtoBet offering quickly and easily through a single API, with a significantly faster integration time.

The addition of the sports solution elevates Pariplay’s industry standing as the first aggregator to offer sportsbook, casino games, live games, virtual sports and bingo, seamlessly within a single API, with no additional integration-related work necessary, thus vastly reducing the time-to-market.

The launch of BtoBet within Fusion™ is strategically relevant for traditional online casino operators seeking a fast entry to the sports betting industry, as well as for operators who already have a sports betting solution in place but want to further strengthen their offering by complementing it with BtoBet’s cutting-edge product, without the need on their part to invest heavily in the independent integration of a new sportsbook, resulting in reduced complexity, celerity, and scalability.

While saving significant costs in terms of technological integrations and maintenance costs, the all-in-one sports and casino aggregation solution serves to increase the breadth and quality of an operator’s immediate offering.

Pariplay currently offers top-tier games and localised content from 70+ vendors to a vast network of operators in more than 15 regulated markets in Europe, the US, Canada and Latin America, and its Fusion™ product is the most flexible aggregation platform in the market.

Enrico Bradamante, Chief Commercial Officer at Pariplay, said: “We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. BtoBet has built a deserved reputation as an industry leader and this simple, one-stop shop solution allows operators to utilize an outstanding sportsbook offering to get to market quickly and scale at speed.

“It is a simple, seamless process that takes all the pain of multiple integrations away from the shoulders of operators and we are delighted to be able to offer it to both existing and new partners.”

Dima Reiderman, Chief Operating Officer at BtoBet, said: “Pariplay has made huge strides within multiple markets all over the world thanks to its comprehensive content offering. In continuing to provide operators with the best possible experience for their customers without involving costly, time-consuming processes, this solution ticks all the boxes and allows operators to deliver a world-class betting experience to their players to complement their online casino offering or their current sports betting solution.

“This quick, seamless solution will enable online casinos to stake a major competitive advantage in providing a greater breadth of content in a fraction of the time than was possible before.”

Author: Paula Allen