RACING POST LAUNCH NEW DIGITAL BETTING SHOP DISPLAY – European Gaming Industry News

RACING POST LAUNCH NEW DIGITAL BETTING SHOP DISPLAY


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The industry-leading retail supplier, Racing Post, has announced its latest innovation to support in-store bettors. 

Racing Post, part of Spotlight Sports Group, has today announced a transformation of its market-leading interactive betting shop display. Based on studies with major high street retailers, the latest version offers a new and improved customer experience with a redeveloped intuitive interface.

The betting shop display has adorned walls of betting shops for years in print format, presenting the day’s best data and content on all UK, Ireland and international racing. In recent years Racing Post has developed a digital version which is available now in a single screen format.

The new version of the display is filled with integrated Racing Post proprietary data, content, full form and tipping from the UK, Ireland, South Africa, Hong Kong, UAE, United States and France. On top of this, the interactive display can now showcase data and content from UK and Irish greyhounds and virtual racing.

Added to content and data from the most reputable racing brand in the world, is state-of-the-art technology. Customers early prices can now be integrated into the product meaning the display can now be used as a traditional betting shop display and an early price screen. While derived markets have been added to offer more betting opportunities in store.

Racing Post continues to invest in the future of retail. Having wallpapered betting shops for over 25 years, recent research undertaken shows that having the brand in-store results in an 18% uplift in in-store staking. The investment in the digital display means it is now available for all shop sizes with content from around the world packed into one screen.

Speaking about the recent developments, B2B retail director, Alan Pepperell said:

‘Racing Post content has covered walls of betting shops for over 25 years and we’re delighted to be evolving our offering to support the future of retail. Betting shop staff and customers know the value of having Racing Post content available every day and with the latest release, we’re delighted to expand that offering while making it even easier to access.

‘On one screen you can now get information on global horseracing, greyhound and virtual racing while reading the day’s best insights from world-famous Racing Post tipsters. We are constantly performing research in our stores to improve the product and we’re excited to see customers interact with our brand new display.’

Author: Paula Allen